Lesson Plan
Step Nine: Action Campaign
Learning Objectives
The students will:
- Identify a variety of strategies for building public awareness and support.
- Evaluate the best strategies to use for different objectives.
- Create components of an action campaign for the solution the class chose.
Overview
Now that the research is done and students have articulated a proposed public policy solution for the chosen issue, they learn how to gather support. Students learn 12 different campaign and publicity strategies, then apply what they’ve learned by creating publicity materials to promote the class' public policy solution. This lesson may be done as a fictional exercise or to kick off a real-life campaign.
This resource was created with support from the National Association of Counties.
Tags
Pedagogy Tags
Group Work
Inquiry-based
Project-based
Tech Options
No Tech Required
Web browser
Integrations
Kami
PDF
Lesson Plan
