Pri provides advice and strategic counseling on the intellectual property, data privacy and technology aspects of transactions including commercial and licensing agreements, mergers, acquisitions, JVs, financings, restructurings and collaboration arrangements. He advises companies in numerous industries, as well as private equity and other investors.

He negotiates and advises on bespoke agreements in commercial matters, including software, algorithm and mobile apps; data monetization; artificial intelligence and machine learning; brand and franchise licensing; programming rights; manufacturing, supply and distribution; payment services, e-commerce and IT outsourcing; and mobile virtual network operator (MVNO) and IoT connectivity. Pri also advises clients on IP and commercial issues related to generative AI, the metaverse, NFTs and blockchain-related platforms.

Pri is one of Davis Polk’s two hiring partners and serves on the boards of iCivics and Volunteer Lawyers for the Arts.